Surprise & Delight: Pay-it-Forward Popups

November 23, 2021

Home News and Updates Surprise & Delight: Pay-it-Forward Popups

CNHED, Wells Fargo Give Hope a Hand this Holiday Season by Supporting Small Businesses

This Holiday season, CNHED partnered with Wells Fargo and WHUR (Howard University Radio) to create “Surprise and Delight” pop-ups at diverse small business locations across DC. These pop-ups will follow a “Pay It Forward” model where CNHED pays for clients’ goods or services, with the only ask being for people to continue to support small businesses and pay forward hope and kindness to someone else in the community.

The Surprise and Delight pop-ups are made possible thanks to the generosity of Wells Fargo and the HOPE, USA Campaign. Hope, USA is a nationwide initiative to share hope with Wells Fargo’s customers, communities, and beyond. In preparation for the holidays, the company is investing in business districts in more than a dozen cities across the country and encouraging everyone to join in by shopping locally and supporting small businesses as they emerge from the economic impact of the pandemic.

Small businesses are the heartbeat of our communities. They pump life into our neighborhoods, making them vibrant places to live and work and raise families – and they are the key to millions of local jobs.  As the District works to recover from the impact of the Pandemic, CNHED is committed to support small businesses as they face unprecedented challenges with operating in a new environment.

Pop-Up Schedule

November 23rd
Ward 5

Zeke’s Coffee-11 am-12:30pm

2300 Rhode Island Ave, NE


December 8
Ward 7

Eclectic Café-11am-12:30pm

4058C Minnesota Ave, NE

Justina’s Hair Gallery-1pm-3pm

4001 Gault Place, NE

December 3rd
Ward 1

Dos Gringos-10am-11:30am

3116 Mt. Pleasant St, NW

Fishscale-12 Noon-2pm

637 Florida Ave, NW


December 15th
Ward 8

Fresh Food Factory –10am-11:30am

1231 Good Hope Road, SE

Bus Boys and Poets in Anacostia -12:30pm – 2:30pm
20004 MLK Jr. Ave, SE

Good Food Market – 3pm- 4:30 pm

 4001 South Capitol St, SE

Wells Fargo Bank, WHUR Radio and CNHED are partnering to provide business enhancement grants to eight small businesses in four wards and conduct pop-ups where we will engage customers around the importance of small businesses and cover the costs of purchases that day. It is our goal for residents to pay forward hope and kindness to someone else in the community in their own way and continue to support the small business community.

- Stephen Glaude, CNHED President & CEO

The Suprise and Delight pop-ups are just one way CNHED is working to support small and minority-owned businesses in the District. Through special initiatives such as our DC Community Anchor Partnership and ELEVATE program, as well as our research and capacity-building resources, CNHED is committed to building the small business ecosystem in DC.

Small Businesses provide an invaluable contribution to both the District economy and society as a whole. Not only do small businesses represent the backbone of American industry and the spirit of building your own future, but they are also vital to economic growth and adaptability.

Thank you to our Partners

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