CNHED, Wells Fargo Give Hope a Hand this Holiday Season by Supporting Small Businesses
This Holiday season, CNHED partnered with Wells Fargo and WHUR (Howard University Radio) to create “Surprise and Delight” pop-ups at diverse small business locations across DC. These pop-ups will follow a “Pay It Forward” model where CNHED pays for clients’ goods or services, with the only ask being for people to continue to support small businesses and pay forward hope and kindness to someone else in the community.
The Surprise and Delight pop-ups are made possible thanks to the generosity of Wells Fargo and the HOPE, USA Campaign. Hope, USA is a nationwide initiative to share hope with Wells Fargo’s customers, communities, and beyond. In preparation for the holidays, the company is investing in business districts in more than a dozen cities across the country and encouraging everyone to join in by shopping locally and supporting small businesses as they emerge from the economic impact of the pandemic.
Small businesses are the heartbeat of our communities. They pump life into our neighborhoods, making them vibrant places to live and work and raise families – and they are the key to millions of local jobs. As the District works to recover from the impact of the Pandemic, CNHED is committed to support small businesses as they face unprecedented challenges with operating in a new environment.
Wells Fargo Bank, WHUR Radio and CNHED are partnering to provide business enhancement grants to eight small businesses in four wards and conduct pop-ups where we will engage customers around the importance of small businesses and cover the costs of purchases that day. It is our goal for residents to pay forward hope and kindness to someone else in the community in their own way and continue to support the small business community.