After several years of promoting the importance of housing affordability for the continued growth and prosperity of the Washington region, the communications campaign Housing CAN is ending its current campaign and moving to the next phase in its lifecycle.
It was initiated in September 2012 by founding members CNHED, HAND and NVAHA. Through the campaign, these organizations and many others have increased and elevated their communication efforts to better serve their members, and collaborated more deliberately. This work has provided a solid foundation to continue our shared purpose and aligned housing messaging for maximum regional impact.
Housing CAN issued a Messaging Platform last year — a guide for how organizations can effectively communicate the importance and relevance of housing affordability.