As we enter into “The Great Reopening” of businesses all over D.C., it is more important than ever to connect (or reconnect) with new and pre-existing customers. E-newsletters are an impactful tool to showcase your reopening hours and protocols, products, services, discounts, and promotions. In this month’s Back to Business webinar, Washington City Paper’s Membership Director, Will Warren, will join Publisher Duc Luu to present best practices, content creation methods, and data tracking that will help you maximize your customer and client engagement. The conversation will be followed by a discussion with local business leaders who executed successful e-newsletter campaigns along with audience Q&A.
