ELEVATE – MBE Executive Education

ELEVATE BannerCNHED and GWSB are pleased to announce the launch of the second round of ELEVATE. ELEVATE will convene bi-monthly on Saturdays from September 25, 2021 to December 18, 2021 to provide best-in-class instruction to further sharpen the business acumen of minority-owned businesses to enhance their competitive advantage and prime for them growth.

CNHED has partnered with the George Washington University School of Business to develop a training for local entrepreneurs in Washington, D.C. through our new ELEVATE program. ELEVATE, which stands for Executive Leadership Education Venture Advancing Talented Entrepreneurs, aims to provide best-in-class training to minority small businesses located in DC to acquire new skills that will allow them to more effectively and efficiently manage their business’ products and services and increase revenue and employment.


ELEVATE, developed by the George Washington University School of Business Center for Entrepreneurial Excellence (CFEE) and led by faculty members, Professors George Solomon and Ayman El Tarabishy, provides training to minority small businesses in the District of Columbia to prepare them to more effectively and efficiently manage their business’ products and services while increasing revenue and employment.

Upon completion of the curriculum, ELEVATE students will be able to:

  1. Succinctly and critically analyze and evaluate various business opportunities
  2. Develop an entrepreneurial mindset to help create a digital corporate strategy
  3. Comprehend the complex roles of entrepreneurship, leadership, and management throughout the development of organizational strategies
  4. Recognize new opportunities for introducing innovation in wide-ranging organizational settings
  5. Develop a strategy for contracting and procurement with anchor institutions and corporations
  6. Understand various financial valuations of your firm

ELEVATE Eligibility Criteria

  • Must be a registered business and located in the District of Columbia
  • Minority-owned Business Enterprise (MBE)
  • Minimum 51% minority-ownership

Must meet at least two of three criteria:

  • In business for at least five or more years
  • Minimum of 10 full-time employees
  • Annual revenue of $500K or more

How to Apply

Are you eligible? If so, get ready to apply by following these simple steps below:
  • Step 1Preview application questions first before starting your online application and recording your video essay
  • Step 2: Complete your online application
  • Step 3: Upload your photo and the YouTube URL to your pre-recorded 3 to 5-minute video essay to complete your online application
  • Step 4: Provide one business reference

The application period for the second ELEVATE cohort is now closed.

Open House Webinar


About Ascend

ELEVATE is part of JPMorgan Chase’s national Ascend program, which is a national initiative that provides minority-owned and women-owned businesses access to capital, public and private market opportunities and advanced management education. Ascend connects minority entrepreneurs to business schools, suppliers and community partners to improve access to the 3-Ms: management strength (through business education), markets (business-to-business and consumers), and money (seed capital, flexible credit and equity investment). Ascend was developed by the University of Washington Foster School of Business. It links business schools, business service-providing organizations and Community Development Financial Institutions to provide tools and resources that are not always available to businesses in underserved neighborhoods.

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